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Introduction

Rationale
Goals
Audience
Technical
Planning
Content
Flowcharting
Orientation
Navigation
Concept
Theme
Interface
Page Elements
Storyboards
Prototype

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Concept: What's the BIG idea?


This stage determines the overall design concept for the site. Some may wonder why the concept stage isn't addressed earlier in the process. The answer is that the nature of your content should drive the idea behind the concept. the way the content is best organiized for easy access will determine the big idea that will fit that criteria, not the other way around. The concept should be based upon what will appeal to your target audience to meet the site's goals. The concept lays the groundwork for the theme and the site design.

The concept is the BIG idea that forms a hook or identity for the site. It forms the germinal idea which determines the way end users understand (conceptualize) the system you create.

When thinking of the concept, it is a good idea to know what the technical possibilities are. Here is a site I did with muchos examples of different types of approaches to using the appropriate technology that fits the concept.